On Tuesday, December 13th, the major online retailer, Amazon.com, introduced a new application for Apple TV users. “Amazon App: Browse, Search, Shop” allows its customers to browse and purchase items using their Television sets. Available for the new, 4th generation Apple TV system, this app includes many of the same functions as the Amazon app for IOS smartphones. Customers can search for items, read reviews, and actually purchase products using this innovative, new application.
In order to actually make purchases with their apple TV, users must be signed up for Amazon Prime, which is Amazon’s version of a VIP membership program. Amazon Prime members receive many benefits, including access to Amazon Video, as well as, free two-day shipping on all orders. Available for a very reasonable price, the membership costs only $99 per year. For those who are frequent Amazon customers, this is a fantastic deal.
Even for those who are not Amazon Prime members, the app allows you to save items to a wish list, which can be accessed on a smartphone or computer any time. Customers can also scroll thorough shopping lists, featured items, and gift guides using their Apple TV remote.
Apple released its 4th generation of the popular streaming device, Apple TV, last October. It is most commonly used for streaming video from channels like Netflix and Hulu. However, apps are available for a wide variety of purposes, including social media and website browsing. The newest version includes a voice control function. The Siri remote, allows shoppers to verbally search for whatever items that they are looking for. This eliminates the struggle of using the keyboard interface with a remote control.
Basically a large-scale version of the Amazon shopping app for IOS, this new Apple TV application could change the way that people shop. If this innovation is successful, there is no doubt that other companies will soon follow in Amazon’s footsteps. At this point however, many reviewers are unsure that the app will actually prove itself useful.