Amazon now Allows Customers to Shop with Their Televisions

On Tuesday, December 13th, the major online retailer, Amazon.com, introduced a new application for Apple TV users.  “Amazon App: Browse, Search, Shop” allows its customers to browse and purchase items using their Television sets. Available for the new, 4th generation Apple TV system, this app includes many of the same functions as the Amazon app for IOS smartphones. Customers can search for items, read reviews, and actually purchase products using this innovative, new application.

 

In order to actually make purchases with their apple TV, users must be signed up for Amazon Prime, which is Amazon’s version of a VIP membership program. Amazon Prime members receive many benefits, including access to Amazon Video, as well as, free two-day shipping on all orders. Available for a very reasonable price, the membership costs only $99 per year. For those who are frequent Amazon customers, this is a fantastic deal.

 

Even for those who are not Amazon Prime members, the app allows you to save items to a wish list, which can be accessed on a smartphone or computer any time. Customers can also scroll thorough shopping lists, featured items, and gift guides using their Apple TV remote.

 

Apple released its 4th generation of the popular streaming device, Apple TV, last October. It is most commonly used for streaming video from channels like Netflix and Hulu. However, apps are available for a wide variety of purposes, including social media and website browsing. The newest version includes a voice control function. The Siri remote, allows shoppers to verbally search for whatever items that they are looking for. This eliminates the struggle of using the keyboard interface with a remote control.

 

Basically a large-scale version of the Amazon shopping app for IOS, this new Apple TV application could change the way that people shop. If this innovation is successful, there is no doubt that other companies will soon follow in Amazon’s footsteps. At this point however, many reviewers are unsure that the app will actually prove itself useful.

Amazon Gives Members a Prime Deal on Smartphones

Amazon announced Wednesday that they will begin to offer discounted unlocked Android phones to members of its Prime service.

Members will get the deals with a catch: the phones will include Amazon-approved apps and ads.

Two smartphone deals are available to Amazon Prime members. The new, fourth generation Motorola Moto G will be sold at a 25-percent discount of $150. The BLU R1 HD can be purchased at $50, 50 percent off the retail price of $100.

The phones’ lock screens will include special offers from Amazon and other marketers. Amazon will also install apps to the phones, including Kindle, IMDB and Amazon Video.

The two subsidized smartphones will be available for shipment on July 12.

“The breakthrough pricing on unlocked smartphones is supported by personalized offers and ads, including deals and product recommendations, displayed on the phone’s lockscreen,” Amazon stated in a release. “When a customer sees an offer, they can tap to learn more about it or simply unlock their phone to dismiss.”

The move by Amazon is seen as an effort by the company to increase smartphone sales after its most recent flop. The Amazon Fire, released in 2014, was rated very poorly and severely discounted before being discontinued in 2015.

The discounts can only be received by Amazon Prime subscribers. Amazon provides the service, which gives a range of benefits to its members, for a $99 annual fee.