Norman Pattiz: The Podcast Master

Podcasts present a unique advertising and marketing platform that if effectively utilized by businesses, can significantly reduce advertising cost while increasing brand awareness. In a series of studies conducted by Edison Research on behalf of PodcastOne, it was established there was a significant brand-lift impact for the brands from five major national consumer brands, which used the company’s network for advertisement. The results announced by the network’s founder and chairman, Norman Pattiz, showed that podcast advertisement created awareness of some of the brands by up to 60 percent especially for grocery and automobile products and services. Impressively, the study showed that in the case of a specific casual dining restaurant, the brand awareness increased up to 76 percent.

 

 

The study, which ran on PodcastOne network for 4 to 6 six weeks in 2016, carried specific messages including brand recall and purchasing intent. It was carried out in two phases: pre-campaign and post-campaign, with the customer receptiveness of the brand messages gauged during each phase. The customers were more willing to purchase the products after the podcast advertisements on PodcastOne podcast networks, which highlighted the effectiveness of the company’s multi-tiered approach to creation of brand awareness. The research independently verified PodcastOne’s focus of using podcasts as integrated advertising platforms whose impacts extend beyond the conventional advertising platforms.

 

 

Entrepreneurial Endeavors

 

 

Norman Pattiz, the founder and current executive chairman of PodcastOne, is a master of building audiences and transforming it into a revenue generating venture. With an eye for business opportunities, his timing when he launched PodcastOne in 2013 was impeccable. With strong conviction that the time was right for podcast network to take center stage, he has transformed the company into one of the world’s largest podcast network. The network’s annual download has surpassed the 1.5 billion mark and continues to rise. The National Radio Hall of Famer founded Westwood, Inc. in 1974 and built into the leading radio network nationally. At Westwood One, he built the network’s profile winning the rights to air The Super Bowl, NFL Football and both Summer and Winter Olympics. This was in addition to the several rights it acquired from reputable media houses to air several of their contents including CNN, CBS and NBC radios channels.

 

 

In addition to founding PodcastOne, Norman Pattiz also founded PodcastOne Sales. Both of these companies have grown into leaders in podcast networking especially in the marketing and sales segment. He also founded Courtside Entertainment Group in 2010.

 

 

Career History

 

 

Norman Pattiz has a stellar career in journalism, a journey that saw him serve in the administrations of Presidents Clinton and George Bush from 2000. While serving on the Broadcasting Board of Governors, he oversaw the launching of U.S nonmilitary radio services broadcasting across the numerous territories in different languages including Arabic and Farsi. He has also served in various capacities in his companies and others entities.

Learn more:

https://www.crunchbase.com/person/norman-pattiz#/entity

https://ideamensch.com/norman-pattiz/

 

 

MANAGING PARTNER SCOTT ROCKLAGE TAKES 5AM VENTURES TO A NEW LEVEL

5AM Ventures; a venture capital firm based in Menlo Park, California, is giving hope to new start-ups. It mainly targets new companies dealing with drug development, biotechnology, technologies for the various medical fields and also those that offer platforms for medical products discovery. Beginning a new company is no easy task. There are so many challenges that a company faces one being lack of enough capital. It gets even worse if the company ventures are in a sensitive field such as medicine.

With Scott Rocklage as the managing partner, 5AM Ventures has been able to correctly identify these companies and invest in them. As such, it fosters scientific research and enable growth and development of these companies. Given his great experience in the medical field, Rocklage is a great asset to 5AM Ventures. He has over 30 years’ experience in healthcare management. In his career, he has overseen the approval of three drugs. These are Teslascan, Cubicin and Omniscan. He has also contributed to clinical trials by submitting six drugs as candidates for the trials. Rocklage has also acquired over 30 patents in chemistry and medicine as an inventor or co-inventor. Additionally, he has successfully published over 100 publications in line with his career, all of which are peer-reviewed.

An extensive education background has been a contributing factor to Rocklage’s success. He holds a Ph.D. degree in Chemistry from the Massachusetts Institute of Technology (MIT). During his studies at MIT he was able to conduct in-depth research in chemistry. He even had a chance to work in the laboratory of Richard Schrock; the 2005 Chemistry Nobel Prize winner. His Ph.D. was an advancement of his Bachelor of Science degree from the University of California in Berkeley. During his career, he has worked at various research and development positions which have further advanced his skills and knowledge in chemistry.

Rocklage joined 5AM Ventures in 2003. At this time he was just a venture partner. However, given his experience in chemistry and with other boards, he was made the managing partner in 2004. Besides 5AM Ventures, Rocklage has worked with other companies. For example, he was chairman and CEO at Nycomed Salutar and also Cubist Pharmaceuticals. He has served as the chairman of the Board and director at Cidara Therapeutics since 2013 to date and also served the same position at Relypsa from 2007 to 2014. In the past, Rocklage has served as a member of the board at Novira Inc. and VBI Vaccines. He is chairman of the board at Rennovia Inc. and Kinestral Technologies. He is a director at Epirus Biopharmaceuticals, Pulmatrix and Achaogen. With this massive experience in chemistry and venture capital, Rocklage fully understands 5AM Ventures and its clients. The company is bond to grow under his good leadership.

Eric Lefkofsky – an American Entrepreneur and Philanthropist

Eric Lefkofsky is a highly successful American entrepreneur and philanthropist. He founded some well known and successful companies such as Tempus, Groupon, Echo Global Logistics, Innerworkings, Mediaocean, Uptake, and a capital venture firm named Lightbank. He started is education at the University of Michigan, where he graduated with honors. He continued onto the University of Michigan Law School, where he then earned his Juris Doctor degree.

Eric is currently the CEO of Tempus, a company he co-founded to help fight cancer. Tempus is a technology company that has built an operating system for doctors to help battle cancer. Their technology helps doctors provide personalized cancer care to their patients through their interactive analytical and machine learning platform. To give doctors the resources they need, they provide genomic sequencing services and are able to analyze molecular and therapeutic data in real time so doctors can make quick, data driven decisions with their patients. Their goal as a company is for each and every patient to benefit from the treatment of those who came before them by providing their doctors with the tools and learning that can occur as more data is gathered.

Along with his many successes in business, Eric Lefkofsky gives back through his many philanthropic ventures. Lefkofsky and his wife, along with many wealthy people around the world, have signed “The Giving Pledge.” The Giving Pledge is an organization whose goal is to inspire wealthy people around the world to give the majority of their net worth to philanthropy and making the world a better place, either during their lifetime or upon their death. There is no legal contract connected with the pledge, it is more of a moral commitment of those who have been given much to give back to those in need or to those efforts around the globe to better the lives of all people.

Lefkofsky also founded the Lefkofsky Foundation to continue his philanthropic work. The Lefkofsky Foundation is a charitable trust that was formed for the purpose of supporting charitable, scientific, and educational organizations and causes around the world. Their foundation has mostly focused on the needs and welfare of children. Through the foundation, they hope to provide and ensure access to a quality education and improve human rights in the communities they serve. They also strive to propel innovative medical research and expand cultural initiatives.

Swim to the top of the food chain with White Shark Media

In today’s business world, the internet keeps us all more connected than ever. This is great news, for the most part, unless your business is a small fish floundering in the open waters of the internet. For many small businesses, it can be impossible to swim to the surface of the average google search on your own. White Shark Media can bring your company into the spotlight.

 

White Shark Media understands that every small or medium business doesn’t have the time or resources needed to devote to running a successful online media ad campaign, and now, they don’t have to. White Shark Media has the experience and expertise to bring your SMB the attention it needs via Google. This allows their customers to leave their SEM performance in the hands of the White Shark Media professionals, while they focus their undivided attention towards the successful day to day operations and management of their business while still enjoying SEM and sales growth.

 

If you’re in business and feel like your company could benefit from more exposure online but the how and where of it all is overwhelming, White Shark Media can guide you into making the most of your online presence and search-ability by utilizing AdWords. If that’s a buzzword you’ve heard but are unsure of, Adwords can sound intimidating. They are really just essentially a pay-per-click service which allows you to construct and distribute ads for your business. These clickable ads are then displayed in Google’s search results. By using the correct, specific keywords for your target demographic, you’re already coming out on top because you’re reaching the precise people whom have an interest in your product or service.

 

Knowing that up to 80% of search results these days now contain Adwords right in the results, it’s simple to see how their effective use can help give your company an advantage. Adwords are a fast, engaging way to add growth to your company, and White Shark Media simplifies the process with their amazing customer service and knowledgeable staff, making it easy for your “little fish” of an SMB to be propelled to the top of the food chain.

Find out more about White Shark Media:

https://experts.shopify.com/white-shark-media-inc

Chris Burch And The Future Of Fashion And Technology

Chris Burch is someone who looks at the climate of the world. Among the things that he takes note of is the future of fashion and technology. While people may think that technology and fashion have nothing to do with each other, Chris sees how they are actually complementing each other. In fact, he is also observing how fashion and technology are growing together. He is seeing it on the runway and plenty of other areas. This goes beyond the smartwatch and other forms of what people call wearable technology. He sees the future of technology and is very sure that there is going to be a marriage of fashion and technology.

 

Chris Burch is also a serial entrepreneur who is experienced when it comes to starting successful businesses. He writes a blog that talks about many different topics which include technology and business. Among the pieces of advice that Chris gives in his blog are the types of things that managers and business owners can do that could actually bring about some major success in the company. As a matter of fact, Chris Burch assures people that mistakes are common and do not need to be avoided. As a matter, mistakes are how some people need to learn.

 

Chris Burch considers mistakes as the stepping stone to success. It also makes people easier to relate to. For one thing, no one wants to associate with someone who believes that he has never made a mistake. This prospect is rather intimidating at best. At the same time, it could bring resentment. This is why Chris Burch says that it is important for people to own their mistakes. For one thing, it shows honesty and brings out trustworthiness in an individual. As a matter of fact Chris Burch understands that a confident person is not afraid to make mistake.

 

Read more about Chris Burch:

 

https://www.crunchbase.com/person/j-christopher-burch#/entity