Google is the biggest in the game when it comes to the internet, and that makes it the go to source to display advertisements on. Ever since the presidential debates and people complaining about fake news on Facebook, Google is now focusing on all of the bots and spam that display on its ad network and have already taken down more than 1.7 billion ads that violate policies in 2016, 5 million coming from payday loan scams alone. This is more than double of what they took down in 2015.
They’ve shifted from focusing on specific topics to creating bots that detect clickbait. Clickbaiting as Google describes are ads that are presented as shocking fake news just to get someone to click on their link. They usually consists of counterfeit products, loans, and more.
This is only the beginning though, as they’ve only caught around 1,200 accounts that have been displaying fake ads. Ever since word got out, more and more people are spreading fake news and it’s gaining popularity. Not only that, Google announced that people have been finding ways to trick their systems so that they can’t be detected. They’ve stated that it’s crucial to keep battling the scammers to have an open web for everyone.
Not only that, they’ve teamed up with Netflix and Ting to fight for net neutrality. For fifteen years now, state laws just let internet service providers like Comcast and Bright House write all of their internet laws for them. This let’s them make unfair laws that actually leech how much internet you’re getting and makes it so that users lose their privacy.
The unjust laws are a big part of the reason why people are allowed to place fake ads on some networks. With the combined power of Ting and Netflix, Google is hoping to persuade internet services providers to change their laws so that it’s more fair for citizens and the rest of the world.