While most browsers today have aimed at fighting additional ads, Google has followed a different approach. The company has sworn it will include an ad blocker feature on its Chrome software. Even though this is actually surprising, information from Google’s revenues sheds light on the subject. On the first quarter of 2015, Google managed to bring in profits of $15 billion just from the ads. Most of the company’s money comes from ads and it is not ready to stop the ad feature.
There are fortunately tons of third party extension features meant to block ads. According to recent statistics, about 2/3 of internet users use ad block features. Most of the sites today come with annoying ads. Everything in the computer goes slowly, and the user experience is damaged. Google’s user experience with ads has not been friendly in the recent past. The company’s major sites such as YouTube and its official page comes with tons of annoying ads.
However, like all companies out there, Google is out to make money from advertising. But it needs to account for user experience too, or it may have to deal with ad blocking companies available out there. The whole dilemma faced by Google shows that there is a lot of challenges in advertising. Information from reddit technology at http://www.reddit.com/r/technology shows that there are two ways to advertise, the bad way and the good way. Most of the advertising we see today are wrong ways. When a company does advertising correctly, it is going to be ideal for the users as it enhances a greater user experience.
Multiple strategies have been laid out for Google to fix its advertising mess. In an attempt to solve the advertising problem, the company has tried to make ads specific for an internet user. By noting an individual’s favorite site through their IP, Google has managed to bring in the most relevant ads, according to one’s particular location and to block other irrelevant ads. Google today has a feature where you can block a some kinds of ads. Other companies using excess ads in their pages are Facebook and News Corp. For mobile users, the companies are adopting a new AMP result; it removes the need of all the access web pages and caches in the site.