These days apps aren’t a convenience so much as they are a way of life. We use them for just about everything. And now Google is in the process of testing a way to make access to apps faster and easier with Instant Apps. This allows people to stream quick, temporary versions of apps to gain access to only the core features of the app. Sounds great, right? A method of gaining fast access to the features of an app that are used regularly without wasting data and phone storage on other features. But this can also be a potential problem for app developers.
Like everyone else in the world, app developers have to make money. It’s why you pay for some apps, while others have those annoying pop-up ads. But Google Instant Apps makes this a bit harder. You don’t pay for temporary versions, and there is not enough time for in-app purchases and pop-ups to take place. This poses a big problem to developers. How do you make money if people can just stream your product for free?
There is actually a way around this. Sort of, anyway. In the current system, app developers still have a problem with making money. One is app retention. That is, how long we tend to use apps. This is not long time, three months on average. This puts a limit on how much income can be brought in from each user. The second problem is getting noticed. We all know how many apps there are on the market. Calling it competitive is an understatement.
While Instant Apps might cause some problems in the sort term for app developers, they can help deal with at least one of those two problems. It is much easier for an app to get noticed if someone sends you a quick version of the app, which means there is a higher chance of the app being downloaded.
It is not a perfect system yet. Instant Apps is only in its testing stages, so there is no way to tell how much staying power it has. But app developers will still have learn to use it effectively, for better or for worse.