Apple being a Multinational Corporation is working tirelessly to make ends meet by introducing Apple Pay to their Customers globally. Having established their online presence to already six countries, the IPhone is determined to embrace the market of digital payment service all around the World. Jennifer Bailey, the Vice President of Apple Pay, in her statement during the launch of Apple Pay to Singapore Market, declared the digital mode of payment had been available to five big banks and covers approximately 80 % of Cards.
Apple Pay is looking on stretching more to Asian Markets especially in those Countries where Apple is established and in operation. The Process is facilitated by having been live in the United States, UK, China, Canada and Australia. Apple pay has put aside expansion plans that will tap markets in countries like France and Brazil, by having declared on public that Apple Pay has already set their presence in Hong Kong with speculation that India is next in their expansion plans. The Payment services have been seen as a significant success in Hong Kong and along Asia Pacific Region. This development plan is made simple by incorporating many partners and banks who are the primary determinant of how effective the payment system will be available in the market.
Most of the Apple Pay is directed in tapping the China market because it is the only country on the earth that has huge markets for Apple and Most populated. According to Bailey who is Former Executive at Netscape, the perception in the market is enormously growing especially in the U.S with individual customer’s preferences being expected in Hong Kong and Singapore.
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