Everyone has their failures. Even some of the biggest corporations in history. Samsung has long been associated with incredible consumer electronics products. That positive reputation now gets a checkmark against it. The Galaxy Note 7 smartphone is no more. Samsung has cancelled out the company’s albatross around its neck.
There are just way too many problems with this smartphone to allow it to remain in production. Consumer safety, in particular, played a major role in the decision to curtail the sales of the product. Recalls were imposed after reports emerged of “exploding batteries”. Consider it doubtful consumers would be thrilled about buying a smartphone that could catch fire or worse.
The negative publicity deriving from all the horrible reports about this smartphone sunk the product. Billions of dollars went into development, production, marketing, and distribution. A few serious “bugs” were more than enough to destroy the smartphone in the market.
Could Samsung have corrected these flaws long before the product hit retail store shelves? Until a complete report on the rollout of the phone is created and released, no one is actually going to be able to answer that question. Samsung is hardly a company known for cutting corners. Strange as it may seem, even massive corporations with billions upon billions of dollars to spend – and spend wisely – make mistakes. Even drastic mistakes are possible as evidenced by the fiasco associated with this particular smartphone.
And no one is more upset about the disaster than the powers that be at Samsung. The Samsung brand as a whole could end up suffering from such a high-profile flop. Even though Samsung has been around for decades and delivered exceptional products to the market, this particular smartphone could cast serious doubts in the eyes of consumers. Hence, many may chose not to buy products bearing Samsung’s name. Essentially, the Galaxy Note 7 smartphone became a multi-billion dollar exercise in bad publicity. Samsung likely will bounce back, but the damage inflicted is going to take time and a huge amount of money to overcome.