Facebook has long been searching for a way to compete with the Snapchat app. After two tries that failed, Facebook is attempting to beat Snapchat at its own game again. Instead of trying to purchase Snapchat for $3 billion (Facebook made the offer in 2013) or launching the Slingshot Snapchat app (a 2014 attempt), Facebook has headed to Instagram to launch Instagram Stories.
Instagram Stories is a brand new feature that allows users to share various moments of the day, beyond what users would usually share in their Facebook profiles. Instagram Stories also keeps people from worrying about sharing too much information, because the “story” will disappear after 24 hours. Until now, this was a feature that make Snapchat stand out.
This tech move was a smart one on Facebook’s part, since it adds a desirable feature to an app that was already very popular. Users don’t have to download anything new, which means that 500 million people will be able to use Instagram Stories right away.
Instagram Stories is also a great idea because it allows people to post without the information becoming part of their permanent social media record.
Instagram Stories is available to both iOS and Android users, and is utilized by tapping the a+ symbol at the top left of the screen, or swiping left from anywhere in a user’s news feed to add a video or photo. Instagram also allows users to draw on their “story” or add text to make the story particularly interesting or memorable.