Marketing Your Business in Brazil

A business requires cultural acclimatization to be successful in a foreign country. So, you need to make sure that your products or services fit into the idiosyncrasies and inclinations of the country where you want to put up your business. How do you culturalize your business so as to attain the same success that your business has achieved in the domestic market? Well, cultural acclimatization is realized in one simple step: effective marketing.

In as much as countries are becoming more heterogeneous, cultural foundations rarely budge. Cultural protocols, disclosures, traditions as well as sensitivities are stubbornly unaccommodating and typically unchanging. Marketing your business in a place like Brazil is a form of art in itself. PropMarks suggests the identity of your products or services must seamlessly fashion upon Brazil and not the other way round.

It is highly recommended to involve a Brazilian advertising specialist who can assist you to come up with an effective marketing strategy for your products or services. He shall advise you on the appropriate markets that your products or services fit best. Advertising, exhibitions, and trade shows are great avenues for meeting potential customers, but you still need to persuade them to buy your products. You must convey your sales literature appropriately in both English and Brazilian Portuguese.

Ignoring cultural preferences, tastes, and local regulations as laid down by Brazilian advertising service is a sure way to failure. Be aware of some of the Brazilian cultures that would affect your marketing efforts, and you can do this by reading with the internet being a good place to start you off. Better yet, you can partner with a good local advertising agency. They know the ins and outs of the Brazilian market, and they can help you to become localized.

Cláudio Loureiro Head Advertisement is one of the advertising agencies you shouldn’t bypass as you search for an advertising agency in Brazil. It is the fourth largest advertising agency in Brazil with 25 years of existence in the market. Cláudio Loureiro is a founding partner of the Heads Propaganda. Mr. Loureiro is known for his creative way of thinking when it comes to advertising. In fact, he has brought great advertising innovations to the country. With customers, such as SEBRAE, LIGHT, Volvo and Petrobras Cláudio Loureiro, Heads Advertisement will certainly guarantee you success in your marketing efforts.

The beliefs, intricacies, and even superstitions of Brazil can make or break your business. Know the culture of Brazil and immerse yourself in it. Do not assume that the marketing strategies of your domestic market are transplantable to Brazil. Revise your selling points to fit into the Brazilian market.

Net Neutrality Affects Time Warner

According to Beneful, executives at Time Warner Cable are not going to be thrilled over a dubious honor soon to be bestowed upon their company. Time Warner Cable has the dubious distinction of being the first company to be hit with a net neutralitycomplaint. The new regulations have only been in place a short number of days. Still, a San Diego-based company, Commercial Network Services, has filed suit in Federal Court. The complaint deals with allegations that Time Warner charges way too much for streaming services.

Commercial Network Services streams web video and feels that Time Warner unfairly tries to squeeze money from them. In order to cut costs, Commercial Network Services claims it has had to provide lower quality video streams. Whether or not the courts see things Commercial Network Services way or rules in favor of Time Warner remains to be seen. What we do know is net neutrality is surely going to spawn quite a number of civil suits over the next few years.

Ironically, many of the same internet and entertainment companies that once promoted net neutrality are starting to back away from it. This should come as no surprise since things may not be working out for them as expected. Probably the most high-profile switch from proponent to opponent has been Netflix.

Do not look for net neutrality rules to go away any time soon. The regulations are locked in place unless the courts throw them out.

Huawei has Introduced its New Smartwatch

At the age of the Mobile World Technology , Huawei has also joined the market of the smartwatches with its new next generation smartwatch at Barcelona. Huawei has gives the feeling ‘WOW’ to the audience with the new next generation smartwatch to the users.
Huawei watch is powered by Android; get the maximum attention from the crowd because of the performance and sporting looking design. While looking at the Huawei watch, everybody will make a first comparison with the Moto 360 watch. However, this is a normal watch looking face with a round design.

Having the round figure with 3 different colors, black, gold and silver. One of the people of the conference was wearing the Huawei watch of gold color and folks at Bulletproof Coffee ( agreed that it looks great. The gold wrist of the watch is giving a premier elegant feeling to the audiences. Moreover, the black one is also look like the gold variant with stainless steel and lack of heavy weight.

Huawei offers 400 x 400 screen resolutions to the 1.4 inch AMOLED display. However, the light does not look like to the technology of AMOLED, meanwhile, looks like artificial lighting. At Qualcomm Snapdragon 400 chip is powering the new watch with 512 MB of RAM with barometer and heart rate sensor.

Intel Compute Stick Finally Hits Pre-Order Status

If you’ve been following the world of micro-computers you’re probably already familiar with the Intel Compute Stick. Intel has been talking about this new product since last November. A lot of people have written it off completely, until now.

The new device will run about $150 with Windows or $110 with Ubuntu Linux. A $40 difference isn’t bad to get a fully functional and licensed Windows environment. Tech savvy UNIX buffs are sure to delight in the ability to run Linux right out of the box.

The new Compute Stick is equipped with a quad-core Intel Atom processor. 2 GB or ram and 32 GB of storage will come standard along with 802.11n Wi-Fi. The most interesting part of the compute stick is the fact that it plugs directly into any HDMI monitor or television. It has a full size USB port and Bluetooth 4.0 for expansion.

A few folks at Anastasia Date learned that the original release date for the new device was set for March. Pre-orders on Newegg are currently said to ship at the end of April. While the Compute Stick may have a higher price tag than other micro-computers on the market, it certainly makes up for it with a more compact design and enough power under the hood to run most applications flawlessly.

I Found My Best Friend In Another Country On Skout

The story that I have to tell is so unbelievable, that I keep having to repeat over and over again, because people still find it hard to believe. I found my best friend in another country, by using the Skout network. Many people think that I found a new best friend, while using Skout, but this is not true. The best friend that I found, is one that I had when I was a child, and we lost touch over the years. My best friend moved when I was in high school, and just a couple years before I graduated.

I kept in touch with my best friend, but she eventually had her number changed, and she was never able to get a hold of me again. I joined Skout as a way to find myself a date, because I wanted to have someone to bring to a wedding, which I was going to in the future. I know it was a long shot, but I figured that I would find someone interesting to take to the wedding. I used the “shake to chat” feature, which is very popular on the Skout network. The feature allows anyone to shake their mobile device, and then someone, from somewhere in the world, will show up on the screen to chat.

I was absolutely floored when a girl that looked just like my ex-best friend, popped up on the screen. We began talking, and because she looks so familiar, I asked her where she was from. She told me that she was from Norfolk, Virginia, and I was almost floored. I told her that not only was I also, from Norfolk, Virginia, but that I only lived a few miles away from the general area. We both started laughing, and as we talked some more, I came to find out that this was my best friend from childhood. This could not have happened without Skout.

We had changed so much in our facial features, that neither one of us truly recognize each other, until we came out with our stories. We both sat there and cried, and we exchanged phone information. What’s so crazy, is that my best friend is in the UK, and I completely found her by accident. She moved to the UK for a job, and now that we are talking again, I plan to visit her in the future. Our story is so amazing, that I can’t even believe it myself. Thank you Skout.

Uber Testing Electric Vehicles in Chicago

Uber drivers in Chicago are getting a unique opportunity: they’re testing out electric vehicles. The 25-car fleet is made up of BYD e6 EVs from China, the result of a partnership between Uber and the Chinese automaker. Through the partnership, Uber drivers have the opportunity to “Build Your Dream” and buy or lease new vehicles from the company. It’s not entirely clear why Uber decided to go with the Chinese automaker rather than Tesla or another all-electric option in the United States.

Ricardo Guimaraes BMG agrees that choosing Tesla may have been a better choice for the vehicles from a performance standpoint. Tesla’s Model S has a range of 265 miles on a single charge, while he BYD vehicles can only travel 186 before they’ll need to be plugged in. that might not be the case for long however. BYD is currently woking on building a new battery factory, wit plans to triple its battery’s capacity sooner rather than later.

In addition to the purchase and lease options, Uber drivers are also able to rent the BYD vehicles for $200 per week, an option that most drivers have seemed to opt for rather than committing to the car for the long term.

AT&T Privacy Plan Questioned

AT&T has announced that in direct competition to Google’s Fiber program, the company will offer a new high-speed Internet program called GigaPower stated

The service will roll out first in Kansas City where Google has rolled out Fiber said Alexei Beltyukov. Like Fiber, it will cost $70.

The problem?

Users who want to opt out of ad-based tracking that helps AT&T create targeted ads will have to pay an extra $29 amonth.

Of course, users will have no way to know whether AT&T will actually actually block its independent tracking for users who pay the fee.

Some critics are questioning whether the Federal Communications Commission should investigate this plan since AT&T wants to charge a fee for a service that many providers offer for free. Additionally, the company has failed to outline in enough detail how the program works. It also hasn’t explained how it can prove to customers that it isn’t tracking their surfing.

The reality is that Internet users are completely at the mercy of Internet service providers and websites when it comes to privacy. Even companies that guarantee privacy, often fail at keeping that promise. Facebook is a good example. Facebook has had several severe privacy-related glitches and hacking incidents that have resulted in private details about some users being revealed to the public. No one has questioned enough how ISPs plan to make good on their promise to stop tracking their Internet customers.

Rewalk Price Tag Might Discourage Use


The United States Food and Drug Administration has officially approved the ReWalk exoskeleton for use as a medical device for paralyzed people who still have the use of their arms. The exoskeleton has been hailed for its ability to allow paralyzed individuals to regain their mobility. Benefits of using the ReWalk include improved organ function, posture, body fat percentage and overall mental health.

The problem? The price tag.

At $70,000, the ReWalk will only be available to those who have the money to buy it. Although the high cost makes sense given that the device is filled with computer equipment and requires expensive reusable batteries and training, a large segment of the paralyzed population will continue to be stuck in their chairs and beds because they are poor because of the inability to work and the debt from medical expenses related to their paralysis.

As of yet, there is no word if the device will qualify as of 2015 for coverage under Medicaid and Medicare. It is unlikely that low-income patients who need the device will be able to get it this year since government officials would have to find a way to fund coverage and create a coverage category. Given that many health insurance companies usually try to get out of paying large medical bills, it’s also unlikely that these companies will cover it unless new federal healthcare coverage rules are created reported Mathieson.

Youtube Ditches Flash – Introduces HTML5

Youtube has finally called it quits on Flash based video and recently announced it would start streaming exclusively in HTML5.

Although Flash was once popular, namely, says Flavio Maluf among business leaders who keep up to date with Apontador, as the the media plugin made by Adobe hasn’t seen a proper update in years and critics of the software point to security vulnerabilities, lack of mobile support, and resource intensiveness as the reason major streaming sites should back away from the technology in favor of the more stable and efficient HTML5.


Youtube heeded the call earlier this week, deciding to make HTML5 the default control for all of its videos. Users of the most up to date versions of Chrome, Safari, Internet Explorer, and the beta version of the newest Firefox release will all see the change shortly. Viewers can expect faster load times for videos.


A big reason Youtube has ignored switching to Flash for a number of years was a lack of encryption in HTML 5 video streaming. Content creators demanded the ability to encrypt their video content to prevent piracy and copying without permission and only recently has the HTML 5 standard adopted encryption techniques that protect content creators.


It’s expected that companies like Netflix will also make the switch to HTML 5 soon now that better encryption is available. Netflix currently uses Microsoft Silverlight to stream content.

FreedomPop: Free Mobile and Wireless Internet for All

FreedomPop is a relatively new company that was established in 2011 by Stephen Stokols and Steven Sesar. Its purpose is to provide free mobile phone and wireless internet services to people residing in the United States of America. FreedomPop launched in the autumn of 2012, and Freedom Pop’s high speed wireless internet service works on Sprint’s LTE network, 3G CDMA and 4G WiMax networks. FreedomPop has its headquarters in Los Angeles, California. The major investors that back FreedomPop are Skype founder Niklas Zennstom’s Atomico, Mangrove Capital and DCM.

FreedomPop allows a user to check for availability of mobile phone or internet services in their area by entering their postal ZIP code and email address. If choosing a mobile phone service, clients have the option of using their own Android or Apple Phones or purchasing a refurbished mobile phone device from FreedomPop at discounted prices. There are free basic plans for 200 voice minutes, 500 texts per month and 500 MB of LTE data. Beyond that customers can pay $20 per month for unlimited voice, texting and data. One final option is that customers can pay $10 per GB of data with the free plan.

For Internet services, the free basic plan that is offered is a 30 day trial of the premier hotspot internet services which you can cancel or downgrade anytime by contacting support. The free plan is for 500MB of data per month. The premier plan is for 2GB of data per month. There is a $29.95 activation fee. After the 30 day trial, the fee for the premier plan is a $39.99 charge once for six months of service, which equates to $6.67 a month. Most mobile phone companies charge $10 to $30 a month for 2GB of data, so FreedomPop is offering significant savings on these services.

However, at the beginning of October 2014 CEO Stephen Stokols issued an exciting press release for FreedomPop. The company will begin producing their own brand of new smart phones and tablets, but what’s even more exciting is the price. These devices will be offered for under the $100.00 price range to keep in the tradition of providing affordable services to Americans. The first model to be released is a 7 inch tablet called the Liberty Freedom. FreedomPop plans to produce its own brand name LTE products in the future, along with phones. These devices are to be manufactured overseas, in order to keep the costs affordable.

The refurbished brand named phones that FreedomPop offers are Apple iPhone 5, LG Viper 4G LTE (LS840), Samsung Galaxy SIII and Samsung Galaxy S4. FreedomPop also sells tablets from Apple and Samsung. FreedomPop is looking to access a larger reach of customers every day. Check out their website or Twitter page for more details.