Whenever a company has success their competitors are surely going to do everything that they can to maximize their own revenue based on that model. There is a certain amount of this that is acceptable. After all, some things are just public domain. There is a point where it becomes stealing, though. That’s what the weight loss company Nutrimost says that one of their rivals did to them last year.
Nutrimost is in the process of suing their competitor, Healthy Living, for allegedly stealing a video off of their website and posting it as their own. A look at both videos shows that Nutrimost does have a pretty good claim in the suit. The videos are actually almost exactly identical. The only real noticeable difference is the fact that the main advertising slogan is different on the new video on Healthy Living’s website. Other than that the two videos are very similar.
Nutrimost is probably the most successful new diet plan to be introduced to the public in a long time. The diet plan has had a lot of success. Some people have lost over 40 lbs in the first month the diet plan. This is something that the diet plan can help them achieve without the patient having to take any medication at all. This is one of the reasons that it is so popular.
The company is asking for $300,000 to cover both losses and damages to their reputation. They did send a cease and desist letter to the company last fall which was largely ignored. This is the reasons that they decided to take it into court. The company would also like a court order preventing Healthy Living from ever using the video again. At this point, neither company has made a public comment regarding the lawsuit.
Nutrimost has filed a lawsuit against the company that stole their video to use on their site to make it look like their products provided the same type of results as the Nutrimost products. Nutrimost wants everyone to know that they are not affiliated with the other company and that the product that the other company is promoting does not provide the same type of results as are seen in the video. They also want their clients and anyone who watches the video to know that the medical professional was intended for the use of Nutrimost and not for the use of the other weight loss product.
The company has a great reputation in the weight loss community and has worked to make sure that everyone who uses the system is able to be successful with the support that is provided by Nutrimost. It is something that the company has done to make sure that their clients know what they are doing. They want their clients to be satisfied and even give them support that other programs may not offer. For this reason, they are very upset by the use of their videos with products that have not been created by them and are not even approved by their system.
It makes sense that Nutrimost would file this suit because they want to protect their reputation. They want to ensure that they maintain a reputation that is good for their clients. They have spent tons of hours as well as money on making their reputation among the best in the business and they do not want an irrelevant company to ruin it with the use of their video. The Nutrimost system is designed to make sure their clients are successful and part of that is having videos that are only to be used by Nutrimost.